• Develop competitive advantages for hotels relating to sustainability and to sustainable tourism, to
strengthen its competitiveness.
• Hotels will create innovative ways of implementing its strategies, plans and practices for sustainable tourism.
• For each hotel, to develop its own Vision and set of values, including C.S.R (Corporate Social Responsibility) to create its distinctiveness and individuality, differentiating it from the competition, in offering sustainable tourism.
• To develop strategies related to sustainable tourism to attract greater numbers of "high quality" tourist guests, with substantially higher spending powers than in the past.